Smart Mall Experience Platform

Intelligent Mall
Experience &
Customer Engagement

Formalls transforms how malls operate — from indoor navigation and footfall intelligence to WhatsApp Converge and real-time campaign delivery. One platform. Complete control.

🧭 Live Navigation Active
🏬 Mall Command Center — Formalls
Ground Floor
2,341
Food Court
1,890
Retail Zone B
1,423
Entertainment
3,104
8,758
Today's Footfall
↑34%
WhatsApp Reach
94%
Nav Accuracy
📲 2.4× uplift in engagement
About Formalls

One Platform. Complete
Mall Intelligence.

Real-time navigation, WhatsApp Converge, and data-driven footfall insights — all unified under one intelligent mall experience layer.

🧭
Navigation Engine

Indoor Navigation & Discovery

Precision indoor wayfinding that guides every visitor through your mall — from shops and restaurants to events, parking, and exits — creating a seamless, accessible, and frictionless experience.

  • Turn-by-turn navigation with real-time directions inside the mall
  • QR scan entry points for instant navigation access
  • Shop and restaurant discovery by category and proximity
  • Real-time event and activation location mapping
  • Accessibility-friendly routing for all visitors
  • Deep-link navigation from campaigns and WhatsApp
📊
Analytics & Control

Footfall Analytics & Dashboard

Understand how visitors move and engage across your mall with real-time footfall analytics — tracking heatmaps, peak hours, campaign performance, and retailer engagement to enable smarter decisions and optimise overall mall performance.

  • Zone-wise footfall heatmaps with real-time tracking
  • Peak hour insights and crowd flow management
  • Campaign performance tracking with ROI analytics
  • Retailer-wise visibility, engagement, and conversion metrics
  • Dwell time, repeat visits, and visitor behavior analysis
  • Downloadable reports and actionable business insights
150+
Malls Powered
2.8M+
Visitors Reached
94%
Navigation Accuracy
3.4×
Avg Engagement Lift
Platform Features

Everything a Modern Mall Needs

From visitor experience to backend analytics — Formalls covers the full stack of mall intelligence in one unified platform.

🗺️

Mall Indoor Navigation

Precision blue-dot wayfinding within your mall — floor-by-floor, store-by-store, event-by-event.

💬

WhatsApp Converge

Drive traffic, promote retailers, and run two-way Converge conversations entirely through WhatsApp.

📈

Footfall Analytics

Zone-level visitor tracking, crowd density heatmaps, and time-of-day intelligence at your fingertips.

📣

Campaign Experience

Design, launch, and measure targeted campaigns for individual retailers or the entire mall ecosystem.

🔔

Event Notifications

Instantly notify visitors about live events, flash sales, and activations — directly to their phones.

🍽️

Shop & Restaurant Discovery

Curated directories with filters by category, cuisine, offers, and proximity for seamless visitor discovery.

🎁

Offers & Deals via WhatsApp

Distribute time-sensitive deals and personalised vouchers to opted-in visitors with precision targeting.

🌐

Mall Visibility Enhancement

Boost your mall's digital presence — structured listings, SEO-optimised profiles, and discovery integrations.

🖥️

Futuristic Experience Dashboard

A unified command center with real-time metrics, campaign controls, and retailer-level analytics in one view.

How It Works

From Onboarding to Insights in Six Steps

Getting started with Formalls is fast. Most malls are live and seeing results within days of onboarding.

01

Onboard Your Mall

Upload your floor plans, store listings, and branding. Formalls maps your mall digitally in 48 hours.

02

Activate Indoor Navigation

Enable the wayfinding layer for visitors to navigate your mall seamlessly via mobile — no app download required.

03

WhatsApp Mall Experience

Transform your mall into a discoverable WhatsApp experience where visitors can explore shops, restaurants, events, offers, and real-time updates — all in one place.

04

Launch Campaigns & Offers

Run retailer promotions, event alerts, and personalised deals with a few clicks from the dashboard.

05

Track Footfall & Engagement

Monitor live visitor data, zone-wise heatmaps, and campaign results in your command center dashboard.

06

Optimise & Grow

Use data-backed insights to improve retailer performance, increase visitor retention, and maximise revenue.

Who It's For

Built for Every Stakeholder in the Mall

Formalls serves mall operators, retailers, marketing teams, and visitors — everyone in the ecosystem benefits.

🏢

Mall Operators & Owners

Full visibility over footfall, retailer performance, and campaign ROI from a single experience dashboard.

🛍️

Retail Brands & Tenants

Amplify store visibility, push targeted offers, and measure traffic driven directly from Formalls campaigns.

📣

Marketing & Events Teams

Plan, execute, and analyse campaigns and events with tools built for high-footfall environments.

🛒

Mall Visitors

Discover stores, navigate with ease, receive personalised offers, and stay informed — all on WhatsApp.

Why Formalls

The Complete Mall Intelligence Platform

  • Navigation + Converge + Analytics in One

    Three core mall capabilities unified in a single, cohesive SaaS platform — no stitching required.

  • WhatsApp-First Visitor Engagement

    Reach visitors on the world's most used messaging platform — with zero friction and high open rates.

  • No App Download Required

    Visitors access navigation and offers via WhatsApp or a web link — maximum reach, zero barrier.

  • Real-Time Data, Not Guesswork

    Every decision is powered by live footfall data, zone heatmaps, and campaign performance metrics.

  • Boosts Retailer Revenue & Visibility

    Targeted promotions and discovery tools that directly drive traffic and sales for every tenant.

Formalls is more than a mall tool — it's your complete visitor intelligence ecosystem.

From indoor maps to WhatsApp campaigns and real-time analytics, Formalls gives mall operators and retailers a smarter, data-driven edge — creating experiences visitors return for.

Indoor Navigation WhatsApp Converge Footfall Analytics Campaign Manager Event Notifications Retailer Discovery Offers Engine Live Dashboard